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Management: An Introduction David Boddy

Management: An Introduction By David Boddy

Management: An Introduction by David Boddy


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New RRP £38.99
Condition - Very Good
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Summary

This introductory management text includes extensive case studies showing how theory is put into practice in the business world, and also contains end-of-chapter exercises to reinforce learning.

Management: An Introduction Summary

Management: An Introduction by David Boddy

This comprehensive, well-respected rigorous yet highly accessible text acknowledges management as a widespread human activity, exercised by people at all levels and in all types of organisations (i.e. not the specialist occupation of prominent people in commercial enterprises). It integrates both general topics and functional perspectives within a clear framework of management. The 2nd edition has been revised and updated to incorporate the latest research on the subject including new information on ethics and corporate social responsibility, the role of IT in management, as well as new information on globalisation and more on SME's.Undergraduate first course in management in departments of business/management; postgraduate or post experience level; certificate DMS and MBA courses; other degree courses with a management component engineering, accountancy, law, information technology; professional courses such as Chartered Institute of Marketing.

Table of Contents

PART 1 AN INTRODUCTION TO MANAGEMENT Part case - The Body Shop 1 Managing in organisations - Chem-Tec 2 Evolution of ideas on management - Robert Owen PART 2 THE ENVIRONMENT OF MANAGEMENT Part case - BP Amoco 3 Analysing the business environment - PowerGen 4 The international dimension of management - Lufthansa 5 Corporate social responsibility - Ford Pinto PART 3 PLANNING Part case - The Virgin Group 6 Corporate strategy - Scottish Homes 7 Marketing and competitive positioning - The Millenium Dome PART 4 ORGANIZING Part case - Royal Bank of Scotland 8 Organization structure and culture - ABB 9 Human resource management - BMW 10 The developing organization - Oticon 11 Managing change - The environment agency PART 5 LEADING Part case - W.L.Gore and Associates 12 Influence and power - Digital Europe 13 Motivation - The Benefits Agency 14 Communication - Ebank 15 Teams - Quintiles PART 6 CONTROLLING Part case - Kwik-Fit 16 Finance and budgetary control - Siemens 17 Managing operations and quality - Benetton 18 Managing information systems - Boeing

Additional information

GOR001258370
9780273655183
0273655183
Management: An Introduction by David Boddy
Used - Very Good
Paperback
Pearson Education Limited
2002-02-14
624
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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