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Multimodal Discourse Analysis Dr. Kay O'Halloran

Multimodal Discourse Analysis By Dr. Kay O'Halloran

Multimodal Discourse Analysis by Dr. Kay O'Halloran


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Summary

Multimodal Discourse Analysis is a comprehensive survey of the ways in which enhanced meaning emerges through the interaction of more than one mode of communication. Different modes of communication covered include: Language. Dynamic and static visual images.

Multimodal Discourse Analysis Summary

Multimodal Discourse Analysis: Systemic Functional Perspectives by Dr. Kay O'Halloran

Multimodal Discourse Analysis is a comprehensive survey of the ways in which enhanced meaning emerges through the interaction of more than one mode of communication. Different modes of communication covered include: Language. Dynamic and static visual images. Architecture and three-dimensional objects in the realm of material lived-in space, as well as electronic media, film and print. This also includes the study of transition and phase, camera and body movement, typography, layout and the use of colour, and how such choices orientate the viewer to particular readings of the text and context. Multimodal Discourse Analysis will be useful to researchers interested in the application of systemic functional linguistics to media studies, discourse analysis and cognitive linguistics.

Multimodal Discourse Analysis Reviews

"...innovative, illustrative, exploratory and challenging.... The most interesting theoretically innovative aspects of the book are those dealing with intersemiosis- the ways in which various semiotic resources interact to make meaning.... A number of chapters importantly offer theoretical explorations, often with the caveat that more work is required in their pursuit, hence challenging the research community to engage with the issues." -Linguist List, 16.314, 2/1/05
'This collection of research papers is characterized by a richness of empirical data...it is still a thought-provoking stimulation for anyone interested in the field of multimodality.' ~ Charalampia Sidiropoulou, University of London, Visual Communication, 5 (1) -- Charalampia Sidiropoulou
'This makes a good contribution to understanding how multimodality is being developed differently within different contexts...this edited volume serves to extend the theoretical tools of systemic functional linguistics as well as the scope of linguistic research objects.' ~ Cary Jewitt, Institute of Education, London, UK

About Dr. Kay O'Halloran

Dr Kay O'Halloran is Associate Professor in the Department of English Language and Literature, and Director of the Multimodal Analysis Lab in the Interactive & Digital Media Institute (IMI) at the National University of Singapore, Singapore.

Table of Contents

Introduction; Secton 1 - Three Dimensional Material Objects in Space; 1. Opera Ludentes: The Sydney Opera House at Work and Play - Michael O'Toole; 2. Making History in From Colony to Nation: A Multimodal Analysis of a Museum Exhibtion in Singapore - Alfred Pang Kah Meng; 3. A Semiotic Study of Singapore's Orchard Road and Marriott Hotel - Safeyaton Alias; Section 2 - Electronic Media and Film; 4. Phase and Transition, Type and Instance: Patterns in Media Texts as Seen through a Multimodal Concordancer - Anthony P Baldry; 5. Visual Semiosis in Film - Kay L. O'Halloran; 6. Multisemiotic Mediation in Hypertext - Arthur Kok Kum Chiew; Section 3 - Print Media; 7. The Construal of ideational Meaning in Print Advertisements; 8. The Semiotic Construction of a Package Label: Kellogg's Special K - Lee Siew Ling; 9. Multimodality in a Biology Textbook - Libo Guo

Additional information

NPB9780826472564
9780826472564
0826472567
Multimodal Discourse Analysis: Systemic Functional Perspectives by Dr. Kay O'Halloran
New
Hardback
Bloomsbury Publishing PLC
2004-03-01
256
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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