Everything from photo-calls and press releases, to crisis management, financial PR, public consultation and the future of the industry are dealt with. It mixes practical advice with current practice. This book uses Irish examples, quotes Irish practitioners and case studies, looks at current trends in Irish consultancy and in-house practice and is geared to an Irish market, but includes references to international practice. It includes suggested approaches to past papers both for the Introduction to PR and the Diploma courses and includes Sample PR Projects. It is written for students on the following courses: Diploma in Public Relations (Public Relations Institute of Ireland); Introduction to Public Relations (Irish Academy of Public Relations); and, Distance Learning Programmes (Irish Academy of Public Relations). It is also suitable for any student studying PR as part of Communications or Marketing courses at third level.