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Marketing Shares, Sharing Markets J. Blomberg

Marketing Shares, Sharing Markets By J. Blomberg

Marketing Shares, Sharing Markets by J. Blomberg


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Summary

This book introduces the reader to the 'world of finance', more exactly to one core activity: investment banking. Analysing the practices of traders, analysts, brokers and bankers it reveals how their contrasting perspectives on shares are put to use and the consequences this has for investment banks, corporations, investors and the stock markets.

Marketing Shares, Sharing Markets Summary

Marketing Shares, Sharing Markets: Experts in Investment Banking by J. Blomberg

This book introduces the reader to the 'world of finance', more exactly to one core activity: investment banking. Analysing the practices of traders, analysts, brokers and bankers it reveals how their contrasting perspectives on shares are put to use and the consequences this has for investment banks, corporations, investors and the stock markets.

About J. Blomberg

JESPER BLOMBERG is Associate Professor at the Stockholm School of Economics, Sweden. His current research includes project management, with both an instrumental and critical stance, as well as organisational analysis of the financial sector. Blomberg has published several books and articles covering organizational theory, project management and organizational finance.

HANS KJELLBERG is Associate Professor in the Department of Marketing and Strategy at Stockholm School of Economics, Sweden. His research focuses on economic organizing in general and the shaping of markets and economic exchanges in particular. Current research projects concern mundane market practices, the role of marketing in shaping markets, and the historical development of marketing. Recent publications include articles in Industrial Marketing Management, Marketing Theory, Journal of Cultural Economy and the edited volume Reconnecting Marketing to Markets.

KARIN WINROTH is Assistant Professor in the School of Business Studies, Soderton University, Sweden. Her research concerns professional culture, practice, and leadership. She has published books and articles on management in law firms, expressions of identity, the organizing of expert work, and expertise practice in financial markets.

Table of Contents

Understanding Investment Banking Practices A Brief History of Investment Banking Traders Activating the Stock Markets Analysts Doing Stock Market Science - Sort of Brokers Selling Investment Advice Bankers -Matchmaking and Midwifery The Birth of a Share Behind the Scenes: Management, Risk and Compliance Organizing Investment Banking Enacting Stock Markets Appendix: A Note on Methods

Additional information

NPB9780230280670
9780230280670
0230280676
Marketing Shares, Sharing Markets: Experts in Investment Banking by J. Blomberg
New
Hardback
Palgrave Macmillan
2011-12-20
255
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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