Built to Last
Summary
The feel-good place to buy books
Built to Last by James Collins
Built to Last examines 18 exceptional and long-lasting companies, including General Electric, Boeing, Disney, Hewlett-Packard and Proctor & Gamble, and compared each with one of its closest but less successful competitors, in order to discover exactly what has given it the edge over its rivals.Companies need two basic things to beat the competition: a guiding philosophy and a challenging mission. Built to Last provides a blueprint for success for companies around the world, who can learn how to succeed in a ruthlessly competitive environment. The new chapter takes a much-needed look at what the future may hold for Internet companies.SKU | GOR001537383 |
ISBN 13 | 9780712669689 |
ISBN 10 | 071266968X |
Title | Built to Last |
Author | James Collins |
Condition | Good |
Binding Type | Paperback |
Publisher | Cornerstone |
Year published | 2000-09-07 |
Number of pages | 384 |
Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
Note | This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us |