Gaining and Sustaining Competitive Advantage by Jay B. Barney
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Gaining and Sustaining Competitive Advantage
Gaining and Sustaining Competitive Advantage
Summary
For MBA-level courses in Strategic Management.
This text is designed to show students how to put theory into practice.
Gaining and Sustaining Competitive Advantage Summary
Table of Contents
I. THE LOGIC OF STRATEGIC ANALYSIS.
1. What Is Strategy?2. What Is Performance?
3. Evaluating Environmental Threats.
4. Evaluating Environmental Opportunities.
5. Evaluations Firm Strengths and Weaknesses: Resources and Capabilities.
II. BUSINESS STRATEGIES.
6. Competitive Strategies: Cost Leadership.7. Competitive Strategies: Product Differentiation.
8. Cooperative Strategies: Tacit Collusion.
9. Cooperative Strategies: Strategic Alliances.
III. CORPORATE STRATEGIES.
10. Vertical Integration Strategies.11. Diversification Strategies.
12. Organizing to Implement Diversification Strategies.
13. Merger and Acquisition Strategies.
14. Global Strategies.
Additional information
GOR003490839
9780201512854
0201512858
Gaining and Sustaining Competitive Advantage by Jay B. Barney
Used - Very Good
Hardback
Pearson Education (US)
19960710
570
N/A
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