Make That Grade Marketing by Margaret Linehan
Updated and written with a clear focus on the learner
Provides a complete overview of Marketing for fast, effective revision
Provides quick access to key concepts and cases
Presented with clearly defined learning objectives and relevant case studies
Revision questions are also provided at the end of each chapter
Suitable for students taking a Marketing module as part of a degree or diploma programme or students taking Marketing Institute of Ireland exams
Also suitable for students taking Marketing modules at FETAC Level 6, HETAC Level 6 & 7