The Competitive Strategy
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The Competitive Strategy
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£6.10
Condition - Very Good
3 In stock
Regular price
£6.10
Condition - Very Good
3 In stock
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Summary
Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter's COMPETITIVE STRATEGY has transformed the theory, practice and teaching of business strategy throughout the world.
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The Competitive Strategy by Michael E Porter
Electrifying in its simplicity - like all great breakthroughs - COMPETITIVE STRATEGY captures the complexity of industry competition in five underlying forces. Author Michael Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies - lowest cost, differentiation, and focus - which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalised Porter's ideas and applied them to assess industries, understand competitors and choose competitive positions. COMPETITIVE STRATEGY has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. Porter's rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.
Fortune Three overarching game plans that work in one industry after another explain how thousands of real-world competitors come out on top
Philip Kotler author of Principles of Marketing Porter's books on competitive strategy are the seminal works in the field.
The New York Times American executives are grasping for a logic to global competition. Mr. Porter...has given them one.
Choice Few books warrant the too-common publisher's blurb "landmark." This one does. Highest recommendation.
Strategic Management Journal Represents a quantum leap...may well be one of the most important contributions to the discipline of strategic management.
Journal of Business Strategy Any manager who studies and uses the material in this book should be able to devise more successful strategies.
Philip Kotler author of Principles of Marketing Porter's books on competitive strategy are the seminal works in the field.
The New York Times American executives are grasping for a logic to global competition. Mr. Porter...has given them one.
Choice Few books warrant the too-common publisher's blurb "landmark." This one does. Highest recommendation.
Strategic Management Journal Represents a quantum leap...may well be one of the most important contributions to the discipline of strategic management.
Journal of Business Strategy Any manager who studies and uses the material in this book should be able to devise more successful strategies.
Michael E. Porter is the C. Roland Christensen Professor of Business Administration at the Harvard Business School. The author of fourteen books and recipient of the Wells Prize in Economics, he lives in Brookline, Massachusetts.
| SKU | GOR001695617 |
| ISBN 13 | 9780743260886 |
| ISBN 10 | 0743260880 |
| Title | The Competitive Strategy |
| Author | Michael E Porter |
| Condition | Very Good |
| Binding Type | Paperback |
| Publisher | Simon & Schuster |
| Year published | 2004-01-19 |
| Number of pages | 432 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us |
