This text should be usefel for anyone involved in the design of new products for manufacture. It offers both a systematic and practical approach to the development of new products. It offers a way of tackling the often haphazard and unstructured task of developing new products for manufacture. Special features of this edition include: practical step-by-step instructions on systematic design methods; structured approach to product styling; comprehensive coverage from business planning to detail design; and usage of familiar products as examples. This book should be of interest to technical/product development managers of manufacturing companies; business/technology/design advisors and consultants; professional designers; and members of the Chartered Society of Designers/Institute of Engineering design.