Aiming to show how managerial economics is applicable to service industries this book discusses its theory in the light of managerial decisions in that sector.
MANAGERIAL ECONOMICS Summary
MANAGERIAL ECONOMICS by Philip H. Bowers
This book should be of interest to students following general business studies and MBA courses and more specialised service sector management courses.
Table of Contents
Size and importance of the service industries. The functions and limits of the market. Demand - introduction: market and firm's demand. The firm, why it exists; its goals. Costs in the service industries. The investment decision. Costs in their strategic context. Monopolistic competition. Oligopoly. The regulation of oligopoly. Deregulation and competition in the transport industries. Health services and the market for health.
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