Principles of Marketing
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Principles of Marketing
Regular price
£5.30
Condition - Very Good
3 In stock
Regular price
£5.30
Condition - Very Good
3 In stock
Summary
The European adaptation of this text has been rewritten to present the context and process of marketing and the marketing mix as seen from the European perspective. Particular attention is paid to segmentation, positioning, customer satisfaction, competitive strategy and services.
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Principles of Marketing by Philip Kotler
The European adaptation of this text has been rewritten to present the context and process of marketing and the marketing mix as seen from the European perspective. Particular attention is paid to segmentation, positioning, customer satisfaction, competitive strategy, services and social responsibility. The text features full colour throughout, and includes cases and examples from companies such as IKEA, Nestle, BMW, Levi Strauss and Swatch. Features include: chapter previews; objectives; "discussing the issues"; "applying the concepts"; end of chapter and part cases; and a glossary. The European adaptation also features a range of supplementary materials that will enhance any teaching course.| SKU | GOR002676734 |
| ISBN 13 | 9780131659032 |
| ISBN 10 | 0131659030 |
| Title | Principles of Marketing |
| Author | Philip Kotler |
| Condition | Very Good |
| Binding Type | Paperback |
| Publisher | Pearson Education Limited |
| Year published | 1996-02-01 |
| Number of pages | 992 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us |
