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Review of Marketing Research Books
Review of Marketing Research Books
Continuing to Broaden the Marketing Concept
by Dawn Iacobucci (Vanderbilt University, USA)
New
£88.09
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The Vulnerable Consumer
by Editor-in-chief Naresh K. Malhotra (Georgia Institute of Technology, USA)
New
£73.69
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Marketing Accountability for Marketing and Non-Marketing Outcomes
by V. Kumar (Indian School of Business, India)
New
£88.09
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