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Type Simon Loxley

Type By Simon Loxley

Type by Simon Loxley


£7,40
New RRP £19,99
Condition - Very Good
Only 2 left

Summary

Type is the bridge between writer and reader, between thought and understanding. This book treats typography as a measure of history. It is a guide through the history of letters and a study of their power. From fashion through propaganda and the development of mass literacy, it shows how typography has changed our world.

Type Summary

Type: The Secret History of Letters by Simon Loxley

Type is the bridge between writer and reader, between thought and understanding. Type is the message bearer: an art-form that impinges upon every literate being and yet for most of its history it has conformed to the old adage that 'good typography should be invisible', it should not distract with its own personality. It was only at the end of the nineteenth century that designers slowly realised that they could say as much with their lettering as writers could with their words. Form, of course, carries as much meaning as content. Now, anyone within reach of a computer and its limitless database of fonts has the same power. Type: The Secret History of Letters tells its story for the first time, treating typography as a hidden measure of our history. From the tempestuous debate about its beginnings in the fifteenth century, to the invention of our most contemporary lettering, Simon Loxley, with the skill of a novelist, tells of the people and events behind our letters. How did Johann Gutenberg, in late 1438, come to think of printing? Does Baskerville have anything to do with Sherlock Holmes? Why did the Nazis re-invent Blackletter? What is a Zapf? Type is a guide through the history of our letters and a study of their power. From fashion through propaganda and the development of mass literacy, Loxley shows how typography has changed our world.

Type Reviews

'Simon Loxley's quirkily elegant Type follows hard on the heels of Lynne Truss's Eats, Shoots and Leaves. It is better designed and typeset than that unlikely bestseller, and its subject, type, is central to the experience of every reader...A heady mixture of intrigue, personal achievement and corporate greed' --Justin Howes, Times Literary Supplement 'Simon Loxley reads between the lines in Type...underscoring the passion and ambition of its designers and highlighting the role that business and technological breakthroughs have had in the way we print and read today' --History Today 'the perfect book to spark an interest in type design amongst world-weary students' --Times Higher Education Supplement 'written like a novel, with the interplay of the great artists and technicians of the world of typography dramatized but never caricatured' --TypographicaTHE JOURNAL OF THE AMERICAN PRINTING HISTORY ASSOCIATION'remarkably good'

About Simon Loxley

Simon Loxley, practicing typographer, designer and teacher, lives in London. This is his first book.

Additional information

GOR001898406
9781845110284
1845110285
Type: The Secret History of Letters by Simon Loxley
Used - Very Good
Paperback
Bloomsbury Publishing PLC
20060331
248
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Type