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The Export of Meaning Tamar Liebes

The Export of Meaning By Tamar Liebes

The Export of Meaning by Tamar Liebes

Reviews:
£3.49
New RRP £17.99
Condition - Good
Only 1 left
Good

Summary

This is a new paperback edition of a book originally published (by OUP) in 1990. It includes a new Introduction by the authors. It is on many reading lists already, so the paperback should be bought by students. The book is a path-breaking study of how TV viewers interpret popular TV programmes - in this case, Dallas .

The Export of Meaning Summary

The Export of Meaning: Cross-Cultural Readings of Dallas by Tamar Liebes

In the new paperback edition of this classic text, Liebes and Katz examine how television viewers around the world respond differently to popular television programmes, particularly Dallas. Analszing conversations among viewers in Israel, Japan and the U. S., they show that viewers possess a good deal more critical ability than they are commonly given credit for.

The Export of Meaning Reviews

'This is an important book that thoroughly deserves the attention it will no doubt get from media scholars in many countries ... The authors ... deserve, above all, our admiration for making a major contribution to furthering our understanding not only of cultural imperialism but of the fundamental processes of media consumption.' Journal of Communication '... A new edition of the provocative 1990 book by veteran international communication scholar Elihu Katz and his colleague Tamar Liebes.' Media Information Australia

About Tamar Liebes

Tamar Liebes is Lecturer in Communication at the Hebrew University of Jerusalem and was formerly a radio producer at the Israel Broadcasting Authority. Elihu Katz is Professor at the Annenburg School of Communication, University of Pennsylvania, Emeritus Professor of Sociology and Communication at the Hebrew University of Jerusalem, and Scientific Director of the Israel Institute of Applied Social Research.

Table of Contents

Introduction to the 1993 Edition. Preface. 1. On Viewing Dallas Overseas: Introduction to the Study. 2. Reading Television: Television as Text and Viewers as Decoders. 3. The Research Design. 4. One Moroccan Group: A Transcipt and Commentary. 5. Cultural Differences in the Retelling of an Episode. 6. Mutual Aid in the Decoding of Dallas. . 7. Referential Reading. 8. Critical Reading. 9. Neither Here Nor There: Why Dallas Failed in Japan (with Sumiko Iwao). 10. Dallas and Genesis: Primordiality and Seriality in Popular Culture. 11. Dallas as an Educational Game. Appendix One. Appendix Two. Appendix Three. Notes. References. Name Index. Subject Index.

Additional information

GOR008719589
9780745612959
0745612954
The Export of Meaning: Cross-Cultural Readings of Dallas by Tamar Liebes
Tamar Liebes
Used - Good
Paperback
Polity Press
19931111
200
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - The Export of Meaning