International and Global Marketing: Concepts and Cases by Taylor Meloan
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International and Global Marketing
International and Global Marketing
£3.49
New RRP £43.99
Condition - Very Good
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Summary
This concise text is a combination of 32 readings from around the world and 10 case studies. It includes increased coverage of strategic marketing, promotional strategy and services marketing.
International and Global Marketing Summary
Table of Contents
The environment of international and global marketing; international and global marketing strategies; international and global marketing operations; ethical issues; selected cases.
Additional information
GOR002352926
9780071158008
0071158006
International and Global Marketing: Concepts and Cases by Taylor Meloan
Used - Very Good
Paperback
McGraw-Hill Education - Europe
1998-02-01
416
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us