In this penetrating analysis of a little-explored area of Japanese cultural history, Timon Screech reassesses the career of the chief minister Matsudaira Sadanobu, who played a key role in defining what we think of as Japanese culture today. Aware of how visual representations could support or undermine regimes, Sadanobu promoted painting to advance his own political aims and improve the shogunate's image. As an antidote to the hedonistic ukiyo-e, or floating world, tradition, which he opposed, Sadanobu supported attempts to construct a new approach to painting modern life. At the same time, he sought to revive historical and literary painting, favouring such artists as the flamboyant, innovative Maruyama Okyo. After the city of Kyoto was destroyed by fire in 1788, its reconstruction provided the stage for the renewal of Japan's iconography of power, the consummation of the 'shogun's painted culture'.