Priceless
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Priceless
Regular price
£4.50
Condition - Very Good
<20 In stock
Regular price
£4.50
Condition - Very Good
<20 In stock
Select Condition
Summary
Revealing how everday pricing manipulates us.
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Priceless by William Poundstone
In Priceless, bestselling author William Poundstone reveals the hidden psychology of value and explores how we react to the most pervasive persuader of all: price. Charting the burgeoning growth of price-consultants who advise retailers from Nike to Nokia, Poundstone shows how behavioural decision theory has revolutionised the pricing strategies of major corporations. Informed by fascinating behavioural experiments and packed with real-life examples, Priceless explains why prices are so important, and the tricks that companies use to sell their goods. It will prove indispensable to anyone who buys, sells, or negotiates.
"Switched-on consumers may think that they are wise to the marketing strategies thrown at them, but they should think againPoundstone is your savvy, witty guide to saving the pound in your purse." * The Times *
"[The book's] remarkably engaging prose style kept me glued to the page. Fascinating and fun, and I definitely think you should buy it. 5/5" * BBC Focus *
"[The book's] remarkably engaging prose style kept me glued to the page. Fascinating and fun, and I definitely think you should buy it. 5/5" * BBC Focus *
"All about the hidden psychology of value, it is a truly eye-opening account of how the pricing of products affects how we think of them." * The Big Issue *
"Pricing is a richer subject than you might imagine. The smile that creeps onto your face when a shameless marketing gambit reminds you of something you read in Poundstone's book? Priceless. * Business Week *
"Switched-on consumers may think that they are wise to the marketing strategies thrown at them, but they should think again. Poundstone is your savvy, witty guide to saving the pound in your purse." * The Times *
"Bright analysis of the psychology of pricing … readable and revealing." * Kirkus Reviews *
"Pricing is a richer subject than you might imagine. The smile that creeps onto your face when a shameless marketing gambit reminds you of something you read in Poundstone's book? Priceless. * Business Week *
"[The book's] remarkably engaging prose style kept me glued to the page. Fascinating and fun, and I definitely think you should buy it. 5/5" * BBC Focus *
"[The book's] remarkably engaging prose style kept me glued to the page. Fascinating and fun, and I definitely think you should buy it. 5/5" * BBC Focus *
"All about the hidden psychology of value, it is a truly eye-opening account of how the pricing of products affects how we think of them." * The Big Issue *
"Pricing is a richer subject than you might imagine. The smile that creeps onto your face when a shameless marketing gambit reminds you of something you read in Poundstone's book? Priceless. * Business Week *
"Switched-on consumers may think that they are wise to the marketing strategies thrown at them, but they should think again. Poundstone is your savvy, witty guide to saving the pound in your purse." * The Times *
"Bright analysis of the psychology of pricing … readable and revealing." * Kirkus Reviews *
"Pricing is a richer subject than you might imagine. The smile that creeps onto your face when a shameless marketing gambit reminds you of something you read in Poundstone's book? Priceless. * Business Week *
William Poundstone is the author of more than ten non-fiction books, including Fortune’s Formula, which was the Amazon Editors’ Pick for #1 non-fiction book of 2005. Poundstone has written for The New York Times, Psychology Today, Esquire, Harpers, The Economist, and Harvard Business Review. He has appeared on the Today Show, The David Letterman Show and hundreds of radio talk-shows throughout the world. Poundstone studied physics at MIT and many of his ideas concern the social and financial impact of scientific ideas. His books have sold over half a million copies worldwide.
| SKU | GOR002848335 |
| ISBN 13 | 9781851688296 |
| ISBN 10 | 1851688293 |
| Title | Priceless |
| Author | William Poundstone |
| Condition | Very Good |
| Binding Type | Paperback |
| Publisher | Oneworld Publications |
| Year published | 2011-06-02 |
| Number of pages | 352 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us |
