Avi Gordon, BA, MBA, is the director of The MBA Admissions Studio (www.mbastudio.net), which advises and coaches MBA and Executive MBA applicants around the world. He has been a consultant expert on admissions essays with the World MBA Tour, and has been published in Business Week, The Times, and numerous other online MBA admissions resources and Web sites. He is a member of the Association of International Graduate Admissions Consultants (AIGAC).