The Craft of Copywriting
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The Craft of Copywriting by Alastair Crompton
Written by a professional copywriter and trainer who rose to become the creative director of one of India s leading advertising agency, this unique book provides provides an insider s insight into the nuances of copywriting. Using a direct and anecdotal style, June Valladares shares her experience and secrets that made her an acclaimed copywriting professional. This book is designed as a step-by-step guide to writing advertising copy that sells with each chapter serving as a building block for the next. A unique feature of the book is the inclusion of guest pieces by some of India s advertising greats , such as Gerson da Cunha, Alyque Padamsee, Roda Mehta and Frank Simoes.| SKU | GOR001180284 |
| ISBN 13 | 9780091680312 |
| ISBN 10 | 009168031X |
| Title | The Craft of Copywriting |
| Author | Alastair Crompton |
| Condition | Very Good |
| Binding Type | Paperback |
| Publisher | Cornerstone |
| Year published | 1987-05-21 |
| Number of pages | 208 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us |
