Purposeful Speaking, 1/eis a 4-color version of Koch's popular introduction to public speaking text, known for its intentionally-brief, nuts and bolts approach.

Considered the best of the brief books available in the market, Purposeful Speaking has been praised for its simplicity and practical, step-by-step approach to developing and delivering effective speeches. The book continues to offer a clear, concise approach to the speechmaking process, allowing the reader to concentrate on the preparation, practice and presentation of their speeches without getting bogged down in theoretical discussions.

This version continues to provide a briefer, lower-cost alternative to traditional books, while offering an enhanced full-color design and expanded pedagogy, including all-new chapter reviews, exercises, running glossary and Working with the Web boxes.

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