Books by Barry Hoffman

Barry Hoffman, a Managing Partner and Executive Creative Director at Young & Rubicam in New York, has written numerous award-winning ads and television commercials for a wide variety of accounts, some literary (The New Yorker, People Magazine, The Wall Street Journal) and some decidedly not (IBM, Unisys, Xerox). He has served as a judge for the prestigious Steven E. Kelley Magazine Advertising awards as well as the Andys and Clios. Prior to his distinguished, ongoing career on Madison Avenue, he earned a Ph.D. in American Literature at Harvard and taught literature courses there and at the University of Massachusetts.