Books by David Pardey

David Pardey is director and founder of QMD Ltd, a consultancy for learning providers and funding agencies on marketing and quality systems; research and development for LSCs, awarding bodies and sector skills councils (including the Institute for Leadership and Management, City and Guilds, SkillSet and the Management Standards Council); the development of learning resources, journalism and other commissioned writing. Prior to this he worked as a marketing manager in the consumer durables industry, teaching in FHE, and as a Staff Tutor at the former FE Staff College (now LSDA). David is also a consultant for the LSDA Support for Success programme, focussing particularly on employer engagement, and was a member of the Council for Excellence in Management and Leadership working party on the provision of management development in the UK outside the HE sector. David writes widely on marketing and management issues. He is author of Team Leading (ILM: 2004), Mindchange (Management Books 2000: 2005, with Jan Charles), Marketing for Schools (Kogan Page:1992), Making Sense of Marketing (Macmillan: 1989, with Peter Davies).