Books by Frank Lane

Frank Lane has been a marketing/branding consultant since 1981. His clients include: Arm & Hammer, Coca Cola, SC Johnson Wax, Quaker, Kodak, Microsoft, Citibank, and American Express Financial Advisors. In his 7 years with SC Johnson Wax, the laundry products/Air Freshener group posted a 250 per cent sales increase, and 500 percent profit increase. His group was responsible for bringing 9 new products to the market, including Shout.