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Proud to be B-Corp

Books by Gerald Zaltman

Gerald Zaltman is The Joseph C. Wilson Professor of Business Administration at the Harvard Business School. Lindsay Zaltman is Managing Director of the Pittsburgh office of Olson Zaltman Associates.
How Customers Think By Gerald Zaltman
How Customers Thinkby Gerald Zaltman
Well Read
$5.17
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Marketing Metaphoria By Gerald Zaltman
Marketing Metaphoriaby Gerald Zaltman
Very Good
$18.49
Strategies for Planned Change By Gerald Zaltman
Strategies for Planned Changeby Gerald Zaltman
Good
$4.85
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