Books by Grant McCracken

Grant McCracken is a Research Affiliate with MIT's Convergence Culture Consortium. He earned his PhD in anthropology at the University of Chicago and has taught at Cambridge University; the Institute of Contemporary Culture, at the Royal Ontario Museum; McGill University; and the Harvard Business School. He consults with a broad array of companies, including Campbell Soup, Coke, L'Oreal, HP, and the Children's Television Workshop. He has written seven academic books and speaks widely at events like Pop!Tech. He lives in Connecticut with his wife.