Jo Macsween is a haggis aficionado, food lover and blogger. She grew up doing her homework in the offices of her family's butcher's shop, inhaling the wonderful aroma of freshly steamed haggis. Eventually joining the business in 1992, she is the driving force behind the evolution of Macsween of Edinburgh into a national brand synonymous with haggis-making excellence. Jo continues to be a passionate and enthusiastic ambassador for haggis, introducing a new generation to the virtues of this much maligned dish.