The Porcupine Principleis your unique companion that provides thought-provoking insight into the art of fundraising and also a fresh and engaging take on how to be an outstanding fundraiser. It features 41 mini-stories, which illustrate that it's not just the mechanics of fundraising that you need to understand but also the motivations of people who give.

Peppered with practical fundraising tips and adroit advice, it includes:

Divine compost - why what you do now matters
Move the snail - how problem-solving can be simpler
The map is not the territory - accepting that change will happen

Invaluable for all voluntary and paid fundraisers, this book will challenge and change your assumptions and make you reflect deeply on how and why you fundraise.

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