Books by Kevin Lee

Kevin Lee is Co-Founder & Executive Chairman, of Didit, a top paid search technology company and services provider which manages hundreds of millions of dollars of PPC spending. Lee founded Didit in 1996 and led the creation of its proprietary Maestro search campaign technology, now used by major marketers and agencies worldwide. His Paid Search Strategies column for ClickZ is read by thousands. A founding board member of the Search Engine Marketing Professional Organization) and its first elected Chairman, Lee is quoted regularly in media ranging from The Wall Street Journal toUSA Today and CNET. He has presented to thousands of marketers at 200+ industry events.