Books by Kevin Thomson

Kevin Thomson has been at the forefront of internal marketing and communication for more than a decade, advising boards of many of the world's top companies including KPMG, SAAB, British Airways, PepsiCo and IBM. He is Chairman of the Marketing & Communication Agency Ltd (MCA), Europe's first and leading consultancy specializing in internal marketing and communication. A pioneer in the application of marketing principles internally, Thomson has an extensive background in a wide range of industries including finance, leisure, manufacturing, professional services, retail and catering. His approach enables companies to meet and exceed their objectives through their -own people by building commitment to business goals and transforming that commitment into behavioral and cultural change. Thomson has published numerous articles and authored several management books. An inspiring speaker, he regularly addresses international conferences and events as well as leading corporate seminars and masterclasses. He currently is President of the International Association of Business Communicators (IABC) UK.