Books by Lance Bettencourt

Lance A. Bettencourt is the founder of Service 360 Partners, an American company for consulting services, and Distinguished Marketing Fellow at the Neeley School of Business at Texas Christian University. He was a professor of marketing at Arizona State University, Indiana University and consultant at Strategyn, consulting firm specializing in innovation and a pioneer in the development of the Outcome-Driven InnovationTM. During his professional experience with large multinationals like Abbott Medical Optics, Microsoft, Hewlett-Packard, Kimberly-Clark. His studies on innovation and services were published in Harvard Business Review, MIT Sloan Management Review, California Management Review, Journal of the Academy of Marketing Science.