Books by P. R. Smith

PR Smith is an international speaker, integrated digital marketer, author (6 books in 8 languages) and founder of SOSTAC (R) Planning framework, voted in the Top 3 business models worldwide by the Chartered Institute of Marketing's Centenary Poll and now adopted by innovative companies like Linkedin, KPMG, Greenpeace and disruptive start-ups. He has just launched the SOSTAC (R) Certified Planners online portal where visitors learn to write the perfect plan in 4 minutes (video). PR Smith also founded the Great Sportsmanship Programme, an inspirational NFP edutainment programme which inspires a new generation of global citizens from Dubai to Dublin through short stories about sportsmanship. He is the author of Marketing Communications (now in its 7th edition) Strategic Marketing Communications and Great Answers to Tough Marketing Questions (both published by Kogan Page).