Books by Steve McGinnes

Business leader and commentator Steve McGinnes is a regular TV guest on BBC World News, as a trusted expert on Asian/global business, innovation and branding. He is a highly sought-after conference speaker, and his social media posts receive 50,000+ views. With 15 years' experience living and working across Asia, he has a keen understanding of what it takes to succeed in cross-cultural business environments. Steve has worked with Unilever, Diageo, Danone, Nestle, Coca Cola, LVMH, government teams, academic groups and UN organisations, and is Founder of the Hummingbird Perspective consulting group. For more on Steve, visit Stevenmcginnes.com.