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Public Relations Writing and Media Techniques Dennis L. Wilcox

Public Relations Writing and Media Techniques By Dennis L. Wilcox

Public Relations Writing and Media Techniques by Dennis L. Wilcox

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Summary

This text on public relations writing and media techniques explains major theories and concepts, using examples to illustrate the content's real world applications. It also provides information on the World Wide Web and E-mail and their relevance to public relations practice.

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Public Relations Writing and Media Techniques Summary

Public Relations Writing and Media Techniques by Dennis L. Wilcox

This text on public relations writing and media techniques explains major theories and concepts, using examples to illustrate the content's real world applications. It also provides information on the World Wide Web and E-mail and their relevance to public relations practice.

Table of Contents

ForewordPrefacePart I: The Basics of Public Relations Writing1. Preparing for Writing2. Legal and Ethical Considerations3. Persuasive Writing4. Finding and Generating NewsPart II: Writing for the Mass Media5. The News Release6. The Feature Story7. Photos and Graphics8. Radio and Television9. Ptich Letters, Advisories, News Conferences and Op-Ed10. Media Lists, Mailings and the Internet11. The Basics of Media RelationsPart III: Writing for Other Media12. Newsletters and Magazines13. Leaflets and Brochures14. Public Relations Advertising15. Letters, Direct Mail and Reports16. Speakers and Speeches17. Audivisual AidsPart IV: Managing Programs and Campaigns18. Meetings and Events19. Program Planning20. Program Evaluation21. A Glossary For Public Relations WritersIndex

Additional information

CIN0673980839G
9780673980830
0673980839
Public Relations Writing and Media Techniques by Dennis L. Wilcox
Dennis L. Wilcox
Used - Good
Paperback
Pearson Education Limited
1997-01-07
494
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

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