High Performance Branch Banking is a must-read for any banker with an interest in the retail financial services market. This book gives solutions needed for banks to prosper providing the needed perspective and ideas for branches to overcome obstacles and seize opportunities. High Performance Branch Banking helps managers find the right balance to maximize productivity and performance in an ever-changing market, and offers tips on: managing sales efforts and internal staff; identifying the small business customer; how to ask questions that the customer wants to answer.