Facebook(R), Twitter, LinkedIn(R), and YouTube(TM) have changed the way consumers communicate today and businesses today must be a part of this social phenomenon or risk losing significant marketing opportunities. THE SOCIAL MEDIA BUSINESS EQUATION: USING ONLINE CONNECTIONS TO GROW YOUR BOTTOM LINE clearly demonstrates how you and your organization can use social media to unlock exponential growth and immediate opportunities, no matter what your business size or industry. Author Eve Mayer Orsburn, CEO of one of the largest social media optimization companies in the world, introduces a proven, step-by-step methodology -- The Social Media Equation(TM) -- in this quick, practical read. Fourteen case studies highlight social media at work in companies large and small, including the Mayo Clinic and General Motors. This book focuses on results-oriented strategies as the author dispels the myths and reveals the true secrets of using social media for amazing business growth.