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Hollywood's Overseas Campaign Ian Jarvie

Hollywood's Overseas Campaign By Ian Jarvie

Hollywood's Overseas Campaign by Ian Jarvie


Summary

A history of how the American film industry succeeded in dominating the film markets of Canada and Great Britain in the period 1920-1950 showing how efficiently it operated internationally.

Hollywood's Overseas Campaign Summary

Hollywood's Overseas Campaign: The North Atlantic Movie Trade, 1920-1950 by Ian Jarvie

A history of how the American film industry succeeded in dominating the film markets of Canada and Great Britain in the period 1920-1950, this book shows how well-organised and effective the American industry was overseas. It addresses Hollywood operations in Canada and various unsuccessful official attempts to curb them, and in Great Britain where legislation was enacted to control them, achieving some but by no means complete success. The study deals with the complexity of the situation in the United States, where the film industry coped with internal divisions, hostile pressure groups, and ambivalent administrations and shows that the secret of success is in the mastery of organization and supply.

Hollywood's Overseas Campaign Reviews

Hollywood's Overseas Campaign is an impressive work of scholarship and unique in that it treats film as a commodity in an economic process rather than as an icon in the more traditional aesthetic and cultural approaches. Wilson Library Bulletin
...an important book for those interested in understanding how the big business of movies gained and maintained overseas market share....From this study, we can gain a better understanding of how and why Canadian and British citizens not only wanted a date with Judy [Garland], but also wanted to emulate and buy what they saw her do or use on screen. Journal of Economic History
[L]iterature on the subject has now been greatly enhanced by Ian Jarvie's book which, though it concentrates on Britain and Canada, offers a fascinating picture of how strategy was formed on the American side and how feeble and deluded the opposition to it tended to be. Geoffrey Nowell-Smith, Times Literary Supplement
Hollywood's Overseas Campaign makes available a large amount of previously unpublished archival material relating to these transactions and negotiations and, in doing so, makes a welcome contribution to this much-neglected area of motion picture history....[T]he book usefully illuminates details of recent British and Canadian cultural history and contributes toward the broader picture of Hollywood's institutional history. Ruth Vasey, Journal of American History
Jarvie has written a book which fills a major gap in our knowledge...an important contribution to our understanding of the history of this medium. Richard Paterson, Journal of Communication

Table of Contents

List of tables and figures; Preface; General introduction; Part I. A Small Market - Canada: 1. The White Report and the trial of Famous Players, 1932; 2. Before the White Report, 1920-1930; 3. After the White Report, 1932-1950; Part II. America's Biggest Foreign Market: The United Kingdom: 4. The road to a British quota system, 1920-1927; 5. Trade policy, politics and the 1938 act, 1928-1938; 6. War and currency crisis, 1939-1945; 7. Trial of strength: Hollywood's boycott of the British market, 1947-1948; 8. Postwar measures: the boycott and its aftermath, 1945-1950; Part III. The US Motion Picture Industry and its Overseas System: 9. The MPPDA and the beginnings of organization, 1920-1922; 10. Machinery without policy, 1923-1932; 11. The system in operation, 1933-1941; 12. Protecting the system in wartime, 1942-1945; 13. Adapting the system to peace, 1945-1950; Epilogue; References; Filmography; Index of names; Index of subjects.

Additional information

GOR013737702
9780521415668
0521415667
Hollywood's Overseas Campaign: The North Atlantic Movie Trade, 1920-1950 by Ian Jarvie
Used - Very Good
Hardback
Cambridge University Press
1992-08-28
496
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Hollywood's Overseas Campaign