Principles and Practice of Marketing
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Principles and Practice of Marketing by David Jobber
Principles and Practice of Marketing 4th edition is the essential text for all marketing students. With its established authority and reputation, the new edition of this flagship textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level.The fourth edition leads the field of marketing textbooks with new coverage on emerging topics led by contemporary practice and informed by recent research. This thorough revision also offers lecturers and students a range of exciting new cases, vignettes and adverts, a variety of new Internet Exercises, Ethical Dilemas and Chapter Reviews and a complete package of extra resources online.
A superbly comprehensive and up-to-date marketing text, presented in a very accessible formatPrinciples and Practice of Marketing brings marketing theory to life through its use of practical business examples. An essential text for marketing scholars everywhere. Fiona Ellis-Chadwick, Lecturer in Retailing and Marketing, Loughborough University Individual quotes 20031013 Principles and Practice of Marketing, 4th edition feeds a critical perspective to classic and up-to-date marketing themes. Just what is needed for a young academic student. Dr Piet Pauwels, Department of Marketing, Maastricht University Individual quotes 20031013
David Jobber is Professor of Marketing at the University of Bradford, School of Management. His research interests include the use of mail surveys in marketing research, selling and sales management. In 2008 he received the Academy of Marketings Life Achievement award for distinguished and extraordinary services to marketing.
| SKU | GOR001614071 |
| ISBN 13 | 9780077107086 |
| ISBN 10 | 007710708X |
| Title | Principles and Practice of Marketing |
| Author | David Jobber |
| Condition | Very Good |
| Binding Type | Paperback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 2003-11-16 |
| Number of pages | 976 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us |
