Displaying an array of imaginative and beautifully crafted work, this volume demonstrates how cultural and commercial context influences type design; how type makes pictures as well as words; and how a new, closer relationship between the practice of graphic design and typography is essential for the profession's progress. It should provide designers a uniquely inspirational and practical understanding of how to take their work forward in a world where clients demand multi-skilled creativity and the pressures of time, cost and technology make that not just possible, but essential.