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Media Communication James Watson (University of Greenwich with West Kent College, UK)

Media Communication By James Watson (University of Greenwich with West Kent College, UK)

Media Communication by James Watson (University of Greenwich with West Kent College, UK)

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Summary

This new edition of a popular book provides an overview of mass media in society today. With illuminating examples and enhanced international coverage, Watson covers the core areas for media and communication degrees, as well as discussing hot topics such as the possibilities brought about by digital technology for citizen involvement in the media.

Media Communication Summary

Media Communication: An Introduction to Theory and Process by James Watson (University of Greenwich with West Kent College, UK)

This new edition of a popular book provides an overview of mass media in society today. With illuminating examples and enhanced international coverage, Watson covers the core areas for media and communication degrees, as well as discussing hot topics such as the possibilities brought about by digital technology for citizen involvement in the media.

Media Communication Reviews

'Watson's work will challenge undergraduates and give them an essential bedrock of knowledge about the constantly developing world of media industries and the underlying power structures determining their influence on society.' - Irene McCormick, Lecturer in Communications, Institute of Technology Carlow, Ireland 'This book's status as a classic is well-deserved, delivering a comprehensive survey of theoretical perspectives on media in an accessible and engaging manner.' - Tim Markham, Reader in Journalism and Media, Birkbeck, University of London, UK

About James Watson (University of Greenwich with West Kent College, UK)

James Watson was formerly Senior Lecturer in Media and Course Director of the BA in Media and Communication at the University of Greenwich and West Kent College, UK. As well has having over 30 years of teaching and journalism experience, he was also a highly-regarded author of children's novels and plays. He co-authored the Dictionary of Media and Communication Studies (2015), now in its ninth edition.

Table of Contents

Introduction: Studying Media 1. The Media World: A View of the Terrain 2. Media in Context 3. Language in Pursuit of Meaning 4. Media Purpose, Media Performance 5. The Audience for Media: Substance and Shadow 6. Narrative: the Media as Storytellers 7. The News: Gates, Agendas and Values 8. The Practice of Media: Pressures and Constraints 9. The Global Arena: Issues of Dominance and Control 10. Research as Exploration and Development 11. Ever-Trending: Power Play, Illusion, Surveillance Concluding Remarks

Additional information

NLS9781137428219
9781137428219
113742821X
Media Communication: An Introduction to Theory and Process by James Watson (University of Greenwich with West Kent College, UK)
James Watson (University of Greenwich with West Kent College, UK)
New
Paperback
Bloomsbury Publishing PLC
20160108
344
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a new book - be the first to read this copy. With untouched pages and a perfect binding, your brand new copy is ready to be opened for the first time

Customer Reviews - Media Communication