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Digital Design for Print and Web John DiMarco

Digital Design for Print and Web By John DiMarco

Digital Design for Print and Web by John DiMarco


$28,99
Condition - Very Good
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Summary

Digital Design for Print and Web provides digital tools to execute print and web-based design solutions. This full-color resource discusses a wide range of topic, from basic design concepts to project planning, to creating and managing graphics, to design for print and finally, design for web.

Digital Design for Print and Web Summary

Digital Design for Print and Web: An Introduction to Theory, Principles, and Techniques by John DiMarco

Digital Design for Print and Web provides digital tools to execute print and web-based design solutions. This full-color resource discusses a wide range of topic, from basic design concepts to project planning, to creating and managing graphics, to design for print and finally, design for web. With hands-on learning materials, end-of-the-chapter exercises, online full-length project assignments for both beginners and advanced students, this single source textbook offers students and professors a complete guide to theory, design, and techniques for print and web design.

About John DiMarco

JOHN DiMARCO, PhD, is Assistant Professor at St. John's University as well as creator and founder of PortfolioVillage.com. He is the author of Web Portfolio Design and Applications and Computer Graphics and Multimedia: Applications, Problems, and Solutions.

Table of Contents

Preface. Acknowledgments. Part One Theory and Principles. Chapter 1 Communication Goals. Chapter Objectives. What Is Graphic Communication? Information. What Is Information? Principles and Goals: Design for Information. Persuasion. What Is Persuasion? Principles and Goals: Design for Persuasion. Education. What Is Education? Principles and Goals: Design for Education. Entertainment. What Is Entertainment? Principles and Goals: Design for Entertainment. References. Notes. Chapter 2 Design: Definition and Devices. Chapter Objectives. Design as a Problem-Solving Tool. What Is Design? Design Devices. Space, Format, and Structure. References. Chapter 3 Design: Elements and Principles. Chapter Objectives. The Visual Pieces. Line. Shape. Texture. Value. Color. Type and Typography. Design Principles. Evaluating and Critiquing Your Work. References. Chapter 4 Conceptualization and Planning. Chapter Objectives. Inspiration. Seven-Step Design Process. Identify. Research. Target. Conceptualize. Create. Revise. Evaluate. Digital Design Project Types. Possibilities. Annual Reports and Business Reports. Announcements, Invitations, and Postcards. Advertising. Books. Brochures and Collateral. Calendars. Catalogs. Direct Mail and Direct Response. Environmental Graphics. Internet Design. Letterhead and Stationery (Corporate Identity). Logos. Newsletters. Packaging. POP, Signs, and Billboards. Posters. Publication Design. References. Part Two Techniques. Chapter 5 Raster Graphics. Chapter Objectives. Digital Imaging and Raster Graphics. Raster Graphics for Print and Web. Raster Graphics Techniques. Document Setup. Layers and Compositing. Selections. Masks. Color. Shape Basics. Retouching Basics. Type in Digital Imaging Applications. Bitmap Filters. Layer Effects. Final Output for Print. Final Output for Web. Design Assignment. Online Movie Lessons. Bibliography. Chapter 6 Vector Graphics. Chapter Objectives. Digital Illustration and Vector Graphics. Vector Graphics for Print and Web. Vector Graphics Techniques. Document Setup. Layers and Templates. Color. Shapes and Paths. Typography. Final Output for Print. Final Output for Web. Design Assignment. Online Movie Lessons. Bibliography. Chapter 7 Digital Page Layout for Print. Chapter Objectives. Page Layout Techniques. Document Setup. Using Color. Text and Typography. Working with Images. Design Assignment. Online Movie Lessons. Bibliography. Chapter 8 Web Site Design and Development. Chapter Objectives. Creating a Web Site. The Design and Development Process. Web Design and Development Techniques. Web Design and Graphics Techniques. Web Development Techniques. Behaviors. Uploading Files to the Internet. Design Assignment. Online Movie Lessons. Bibliography. Figure Credits. Index. Appendices and online movie lessons are available at www.wiley.com/go/digitaldesign.

Additional information

GOR007421945
9780470398364
0470398361
Digital Design for Print and Web: An Introduction to Theory, Principles, and Techniques by John DiMarco
Used - Very Good
Paperback
John Wiley & Sons Inc
20100319
352
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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