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ManageFirst . . National Restaurant Association

ManageFirst By . . National Restaurant Association

ManageFirst by . . National Restaurant Association


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ManageFirst Summary

ManageFirst: Menu Marketing and Management with Pencil/Paper Exam by . . National Restaurant Association

Appropriate for Menu Marketing and Menu Management courses within Culinary Arts and Hospitality Management departments.

NEW! Exam Prep Guides for The ManageFirst Program - An exam prep guide is available for each one of the ten ManageFirst titles.

Contents Include:

  • Test taking strategies
  • Practice exam questions written to the NRAEF test item writing guidelines
  • Explanations for answers with remediation to the competency guides
  • Glossary of key terms

A brief competency guide which is focused on Menu Marketing and Management. Designed to support a core textbook and provide students with marketable management skills for a career within the Culinary Arts and Foodservice industry.

Introducing the ManageFirst ProgramTM from the National Restaurant Association Educational Foundation (NRAEF). This new management training certification program is based on a set of competencies defined by the restaurant, foodservice and hospitality industry as those needed for success. This competency-based program includes 12 topics, each with a competency guide, exam, instructor resources and certificate. Students earn a certification for each exam passed. The topics and exams are aligned to typical on-campus courses.

This competency guide includes a PENCIL/PAPER version of the examination sheet. NRAEF ManageFirst: Menu Marketing and Management w/ On-line Testing Access Code Card is also available.

For additional information about the NRAEF ManageFirstTM Program please visit www.prenhall.com/managefirst

If you are interesting in purchasing managefirst for your organization and you are NOT affiliated with a school or university, please email [email protected] so we can have someone from our business and industry group contact you directly.

Table of Contents

Chapter 1 Factors That Impact Menu Item Selection

* Marketing Environment

* Selecting Menu Items

* Changing a Menu

* Internal Operational Concerns When Choosing New Items

Chapter 2 Meeting Nutritional Needs and Food Preferences of Customers

* Factors Influencing Food Selection

* Sources of Nutritional Components on the Menu

* Nutritional Information for Customers

* Nutritional Cooking Methods

* Types of Vegetarian Diets

* Addressing Food Allergies

Chapter 3 Menu Layout and Design

* Purposes of the Menu

* Relationship of Menu Design to Marketing

* Menu Psychology

* Menu Layout and Design Principles

Chapter 4 Menu Pricing

* Use of Price in Strategic Marketing

* Impact of External Environment on Prices

* Pricing Strategies

* Pricing and Gross Profit Margin

* Pricing Methods

* Employee Meal Pricing

Chapter 5 The Alcohol Beverage Menu

* Alcoholic Beverages in Restaurants

* Merchandising Wine

* Merchandising Spirits

* Merchandising Beer and Ales

* Pricing Alcoholic Beverages


Chapter 6 Menu Item Sales Performance Analysis

* Sales Evaluation Measures

* Popularity Evaluation Measures

* Profitability Evaluation Measures

* Other Measures Used to Evaluate Menus

Chapter 7 Menu Sales Mix Analysis

* Purposes of Sales Mix Analysis

* Performing a Sales Mix Analysis

* Changing the Menu Based on Analysis

Field Project

Index

Additional information

CIN0132222019G
9780132222013
0132222019
ManageFirst: Menu Marketing and Management with Pencil/Paper Exam by . . National Restaurant Association
Used - Good
Paperback
Pearson Education (US)
2006-03-24
176
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

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