The growth-share matrix has dominated much recent thinking about business strategy, often over-simplifying the problems managers face and ignoring the needs of low-growth enterprises. This is a book about strategic choices. The author draws together competing theories on strategy and competitiveness and relates them to the needs of different types of enterprise in the real world beyond the classroom. The result is an innovative approach to key issues in marketing, internationalization and corporate recovery that should be essential reading for those who need a fuller understanding of business strategy. Relating theory to current practice and to contemporary examples from around the world, the author has importamt lessons to offer, both for high-growth and low-growth enterprises. His book opens up the debate about corporate strategy in a way that will radically recast much current thinking about management decision-making. Alongside other titles in the Routledge Series in Analytical Management, this is an essential tool for today's manager and MBA student who need to break out of comfortable orthodoxies and address the real problems facing managers. This book should be of interest to advanced undergraduate, MBA students, post-experience managers, and management consultants.