Survival @ E-speed: Transformation guide fro profitable internet and mobile commerce by Peter Morath
This practical guide aims to show readers how they can transform their organizations in order to ensure e-business success. Key topics discussed include: how to provide flexible products and services; how to make effective use of web portals; and how to adapt quickly to ongoing change. Part one assesses customer expectations and the issues and threats that e-competition has created for business. Part two examines emerging best practices and outlines what should be in place for a high-performing click and mortar enterprise. Part three outlines how to transform enterprises using step-by-step processes.