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From Numbers to Words Susan Morgan

From Numbers to Words By Susan Morgan

From Numbers to Words by Susan Morgan


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From Numbers to Words Summary

From Numbers to Words: Reporting Statistical Results for the Social Sciences by Susan Morgan

This invaluable resource guides readers through the process of creating scholarly, publishable prose from the results of quantitative experiments and investigations. It delves into the issues commonly encountered when reporting the results of statistical experiments and investigations, and provides instruction re the representation of these results in text and visual formats. This unique research companion serves as a must-have reference for advanced students doing quantitative research and working with statistics, with the goal of writing up and publishing their findings; it also serves as a useful refresher for experienced researchers.

About Susan Morgan

Susan E. Morgan is the Associate Dean for Research as well as the Director for the Center for Communication, Culture, and Change, and a Full Professor in the Communication Studies department in the School of Communication at the University of Miami in Coral Gables, Florida. Her research interests involve the design and evaluation of persuasive messages targeting health behavior change in multicultural populations. Tom Reichert is Department Head, Advertising and Public Relations, and the Athletic Association Professor of Advertising in the Grady College of Journalism and Mass Communication at the University of Georgia. His research interests include advertising and mass communication content and effects. He has written or edited seven books about major issues and concerns regarding the uses and effects of advertising on professional practice and culture. Tyler R. Harrison is Professor in Communication Studies at the University of Miami. His research interests focus on the design of communication processes and systems to improve individual, organizational, and societal outcomes. His work in this area has focused on health communication and conflict management.

Table of Contents

  1. How to Use This Book
  2. Frequently Asked Questions about Reporting Statistics
  3. Descriptive Information
  4. Reliabilities
  5. Correlation
  6. Nonparametric Statistics
  7. Parametric Statistics
  8. Presenting Results Visually
  9. Conclusion

Appendices:

  • Summary chart of Statistics
  • What to Report
  • Abbreviations
  • Suggested Syntax

Additional information

NLS9781138638082
9781138638082
1138638080
From Numbers to Words: Reporting Statistical Results for the Social Sciences by Susan Morgan
New
Paperback
Taylor & Francis Ltd
2016-08-09
126
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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