This concise text is a combination of 32 readings from around the world and 10 case studies. It includes increased coverage of strategic marketing, promotional strategy and services marketing.
International and Global Marketing Summary
International and Global Marketing: Concepts and Cases by Taylor Meloan
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Table of Contents
The environment of international and global marketing; international and global marketing strategies; international and global marketing operations; ethical issues; selected cases.
Additional information
GOR002352926
9780071158008
0071158006
International and Global Marketing: Concepts and Cases by Taylor Meloan
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Customer Reviews - International and Global Marketing