The Total Package: Evolution and Secret Meaning of Boxes, Bottles, Cans, Tubes and Other Persuasive Containers by Thomas Hine
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The Total Package
The Total Package
Summary
By the author of Populuxe. This text explains how manufacturers play with the consumer's mind in an attempt to sell day-to-day products such as soap and breakfast cereal, each product sitting on a supermarket shelf having been carefully designed to promote instant desirability.
The Total Package Summary
Additional information
GOR005450712
9780316364805
0316364800
The Total Package: Evolution and Secret Meaning of Boxes, Bottles, Cans, Tubes and Other Persuasive Containers by Thomas Hine
Used - Very Good
Hardback
Little, Brown & Company
19950101
304
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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