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Media Literacy W. James Potter

Media Literacy By W. James Potter

Media Literacy by W. James Potter

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Summary

The latest edition of this bestselling student introduction to media literacy. Supported by a companion website featuring both student and lecturer resources.

Media Literacy Summary

Media Literacy by W. James Potter

Drawing from thousands of media literature studies, bestselling author W. James Potter explores the key components to understanding the fascinating world of mass media. In this updated, revised, and reorganized new edition, Potter presents numerous examples and facts for readers to understand how the media operate, how they attract attention, and how they influence us on a day-to-day basis.

NEW TO THIS EDITION:

  • Reorganized Confronting the Issues chapters explore hot-button issues like media ownership, piracy, sports, media violence, and privacy.
  • Up-to-date information in every chapter (with 92 new citations) reflects the most recent information in the field.
  • Extensively rewritten chapters on news and advertising.

KEY FEATURES:

  • Distinctive audience-centered approach keeps the book focused on the everyday experiences of students.
  • Media literacy skills build from one chapter to the next, ensuring students progressively build on their developing media literacy.
  • Balanced, in-depth coverage of media industries and media economics supports critical understanding.
  • Chapter-ending exercises help students apply the chapter material to everyday life.

About W. James Potter

W. James Potter, professor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, and journalism. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and several dozen books, including: Media Effects; Media Literacy, 10th edition; The 11 Myths of Media Violence; Major Theories of Media Effects; Becoming a Strategic Thinker: Developing Skills for Success; and 7 Skills of Media Literacy.

Table of Contents

Part I: Introduction Chapter 1: Why Increase Media Literacy? The Information Problem Dealing with the Information Problem The Big Question Chapter 2: Media Literacy Approaches What is Media Literacy? The Three Building Blocks of Media Literacy The Definition of Media Literacy The Development of Media Literacy Advantages of Developing a Higher Degree of Media Literacy Part II: Audiences Chapter 3: Audience: Individual Perspective Functioning within the Flood of Information Information Processing Tasks Analyzing the Idea of Exposure to Media Messages The Media Literacy Approach Chapter 4: Audience: Industry Perspective Shift from Mass to Niche Perspective on Audience Identifying Niches Attracting Audiences Conditioning Audiences Chapter 5: Children as a Special Audience Why Treat Children as a Special Audience? Special Treatment from Regulators Special Treatment from Parents Re-Examining the Case for Special Treatment Young Adults as a Special Audience Part III: Industries Chapter 6: Development of the Mass Media Industries Patterns of Development Comparisons Across Mass Media Current Picture Chapter 7: Economic Perspective The Media Game of Economics Characteristics of the Game Media Industries' Strategies Consumers' Strategies Part IV: Content Chapter 8: Media Content and Reality Role of Reality in Media Content Formulas Reality Programming as a Genre The Importance of Media Literacy Chapter 9: News Dynamic Nature of News Different Perspectives on News Who Qualifies as a Journalist? How Can We Make Judgments about Quality of News? How Can We Become More Media Literate with News? Chapter 10: Entertainment Story Formulas Patterns Becoming Media Literate With Entertainment Messages Chapter 11: Advertising Advertising Is Pervasive Process of Constructing Advertising Messages Becoming More Media Literate with Advertising Chapter 12: Interactive Media Competitive Experiences Cooperative Experiences Media Literacy on Interactive Platforms Part V: Effects Chapter 13: Broadening Our Perspective on Media Effects Timing of Effects Valence of Effects Intentionality of Effects Type of Effects Chapter 14: How Does the Effects Process Work? Media Effects Are Constantly Occurring Factors Influencing Media Effects Thinking about Blame Becoming More Media Literate Part VI: The Springboard Chapter 15: Helping Yourself and Others to Increase Media Literacy Helping Yourself Helping Others Part VII: Confronting the Issues Issue 1: Ownership of Media Delineating the Issue Evidence of Concentration Evidence for Harm Your Own Informed Opinion Issue 2: Piracy Delineating the Issue Evidence of Piracy Addressing the Problem Your Own Informed Opinion Issue 3: Sports Delineating the Issue The Money Cycle Olympics Your Own Informed Opinion Issue 4: Media Violence Delineating the Issue Public's Faulty Perceptions Producers' Faulty Beliefs Media Violence and Media Literacy Issue 5: Advertising Delineating the Issue Faulty Criticisms Criticisms Based on Personal Values Criticisms about Responsibility Issue 6: Privacy Delineating the Issue Criminal Threats to Your Privacy Non-Criminal Threats to Your Privacy Public Opinion and Regulations Your Informed Opinion

Additional information

GOR012739070
9781483379326
1483379329
Media Literacy by W. James Potter
W. James Potter
Used - Very Good
Paperback
SAGE Publications Inc
20160323
576
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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