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Strategies of Multinationals in Central and Eastern Europe Yordanka Chobanova

Strategies of Multinationals in Central and Eastern Europe By Yordanka Chobanova

Strategies of Multinationals in Central and Eastern Europe by Yordanka Chobanova


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Summary

The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe - namely Nestle, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.

Strategies of Multinationals in Central and Eastern Europe Summary

Strategies of Multinationals in Central and Eastern Europe: Innovation Systems and Embeddedness by Yordanka Chobanova

The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe - namely Nestle, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.

About Yordanka Chobanova

DR. YORDANKA CHOBANOVA has gained her PH.D. at European University Institute in Florence, Italy. She worked for ARC Fund in Sofia, Bulgaria where she was involved in the team preparing InnovationBg reports and numerous other policy studies related to the National Innovation System of Bulgaria. She is currently attache at the Permanent Representation of the Republic of Bulgaria to the EU dealing with Structural Funds and regional development issues.

Table of Contents

PART I: THE NATURE OF THE STUDY Introduction The Analytical Framework PART II: CEEC ECONOMIES AND GLOBAL COMPANY STRATEGIES The Global Strategies of the Food Companies and Their Impact on the CEE Region Privatization and Restructuring in the Agro-food Industry PART III: MNEs AND MNE EMBEDDEDNESS IN THE CEE ECONOMIES Strategies of MNEs in Hungary Strategies of MNEs in the Czech Republic Strategies of MNEs in Bulgaria Conclusion

Additional information

NPB9780230230552
9780230230552
0230230555
Strategies of Multinationals in Central and Eastern Europe: Innovation Systems and Embeddedness by Yordanka Chobanova
New
Hardback
Palgrave Macmillan
2009-08-21
269
N/A
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