Livres par Mark Stevens

Mark Stevens is a bestselling author, CEO of MSCO, a results-driven management and marketing firm, and a popular media commentator on a host of business matters including marketing, branding, management and sales. Stevens is known for delivering business insights with blunt truth and unconventional wisdom. Mark Stevens shook the marketing establishment with his BusinessWeek bestseller, Your Marketing Sucks (Random House/Crown Business, 2003), and redefined the rules of sales with God Is A Salesman. He is the author of 24 business-related books, including the bestsellers: The Big Eight; King Icahn; Sudden Death: The Rise and Fall of EF Hutton (a Wall Street Journal bestseller and Library Journal "Business Book of the Year"). Stevens' incisive understanding of critical business issues is geared toward achieving extraordinary growth and success for his clients. His firm, MSCO, represents a stellar roster of clients. Through integrated marketing campaigns, MSCO focuses on achieving financial results for its clients instead of awards that serve egos. Stevens possesses an innovative and iconoclastic view of the business world. He is an in-demand speaker at organizations from Siemens, Virgin Air, Nike and Oracle to the American Chamber of Commerce Executives. A frequent guest commentator, Stevens lends his insights and opinions on a wide variety of topics, from Carl Icahn's latest moves (Fox Business Channel) to Tom Cruise's image (Fox News Channel), to "Why Successful Business People Don't Sleep" (The New York Times) and how to "Be a Better Boss in 2007" (Forbes.com). His wildly successful blog, "Unconventional Thinking," is in the top 1 percent of all published blogs (out of 95 million blogs) and was recently named in the top 10 of all marketing blogs. Stevens is regular guest blogger for Brandweek.com and the Digital PR blogger for PR News Online. More about Mark Stevens can be found at www.MSCO.com.