The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits Adrian J. Slywotsky
This text examines the profit-strategy approaches of ten of the world's most influential business personalities, including Microsoft's Bill Gates, Andrew Grove, of Intel, and the late Roberto Goizueta, of Coca-Cola. Where is the profit zone today? Where will it be tomorrow? How do you get there before your competitors do? This book seeks to answer these questions.